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Fashion & Intimates
Migrating a premium intimates brand to Shopify Plus
62%Faster page load
+18%Conversion uplift
5,200+SKUs migrated
01The Challenge
A luxury lingerie brand with 5,000+ SKUs needed a full platform migration from Magento 2, retaining complex variant logic (size, colour, fit) and preserving 7 years of SEO equity.
02The Solution
Built a custom Shopify Plus theme using Liquid and JSON templates, implemented metafield-driven size guides, and scripted a Python-based image deduplication pipeline post-migration.
03Technologies Used
- Shopify Plus
- Liquid
- JSON Templates
- Metafields
- Python
- Shopify REST API